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Work 1-on-1 with Coach Butch Estes and HSAA to build a clear recruiting plan, understand where you truly fit, and navigate communication with college coaches the right way. No gimmicks, no empty promises — just honest guidance, real connections, and a structured process for serious players and families.
This program is designed for:
• Players who are serious about playing college basketball.
• Families who want a clear, step-by-step plan instead of guessing.
• Athletes who are willing to do the work but need direction and honest feedback.
• Parents who want to support their child without feeling lost or overwhelmed.
This program is not a fit if you’re looking for guaranteed scholarships or quick “magic” fixes. We focus on clarity, effort, and long-term success—not hype.
We start with an in-depth conversation about your goals, academics, film, and current situation. From there, we build a personalized recruiting plan and timeline based on your target level and realistic opportunities.
We offer a wide range of basketball equipment and apparel, including shoes, balls, jerseys, and more. Our products are made from high-quality materials and designed to help you perform at your best on the court.
As interest develops, we help you interpret coach responses, adjust your plan, and think through visits, offers, and overall fit. You’re not navigating the process alone—you have an experienced coach in your corner.
🥈 Silver – Starter Exposure Plan
$149/month – 3-month minimum
For players and families who want a clear plan, expert advice, and accountability—but are comfortable handling more of the day-to-day execution themselves.
• Personalized recruiting plan & timeline
• 1 x 30–45 minute meeting with Coach Estes per month
• Highlight film strategy & feedback (no editing or production)
• Email templates and messaging guidance for contacting coaches
• Basic academic & NCAA eligibility overview
🥇 Gold – Total Exposure Plan (Most Popular)
$249/month – 6-month minimum
Pay-in-full option: $1,350 for 6 months (save $144)
Our flagship package for serious players who want regular access to Coach Estes, direct outreach to coaches, and structured accountability throughout the process.
• Everything in Silver
• Bi-weekly 1-on-1 meetings with Coach Estes (2 per month)
• Direct, targeted outreach to college coaches that fit your level and goals
• Advanced highlight film strategy & feedback (you produce the film; we advise)
• Detailed academic & NCAA eligibility planning
• Ongoing evaluation and personalized skill development guidance
• Enhanced parent support and communication
💎 Platinum – Elite Exposure Plan
$399/month – 6-month minimum
Very limited number of spots available.
For families who want the most hands-on, high-touch support—essentially a personal “recruiting coach” guiding the entire process.
• Everything in Gold
• More frequent meetings (weekly or 3x/month, depending on your schedule)
• Priority access and faster response time from Coach Estes
• Expanded direct outreach to college coaches each month
• Deeper game/film review discussions and tailored film guidance
• Extra support with visits, offers, and final decision-making
No matter which package you choose, you receive:
• Honest evaluation and feedback from an experienced coach
• A personalized recruiting roadmap based on your goals and level
• Guidance on what to send to coaches and when
• Support for both player and parent throughout the process
Important: HSAA provides highlight film strategy and feedback only. Players and families are responsible for all filming, editing, and video production.
Coach George “Butch” Estes leads The High School All-American Basketball Total Exposure Program, bringing more than four decades of college coaching experience and a reputation as one of the most respected coaches in the country. A proven winner at every stop, Estes has compiled nearly 700 victories as a college head coach and earned 11 Coach of the Year honors, collecting at least one at every program he has led. His teams have made multiple NCAA Tournament runs, including two trips to the NCAA Division II Elite Eight and five straight NCAA appearances at Barry University, where he spent 12 seasons as head coach and became one of the most successful coaches in school history.
Estes is uniquely qualified to guide players through the recruiting process because he has seen the game from every level of college basketball. He has been a head coach at the NCAA Division I, II, and III levels, as well as in the NAIA and junior college ranks, with stops that include Presbyterian College, Furman University, Guilford College, Palm Beach State, Miami-Dade, Shoreline, and Barry University. Along the way, he has helped produce numerous all-conference players and professionals, while earning a reputation among his peers for his eye for talent, honest evaluations, and relentless work ethic. Barry University’s athletic director described him as a coach who “set the bar high” with his winning percentage, NCAA trips, and the number of players who moved on to play professionally, while also serving as a pillar in the community.
A North Carolina graduate, Estes played freshman basketball at the University of North Carolina and served as a student assistant under legendary Hall of Fame coach Dean Smith, giving him an early education in high-level basketball and program building. He later added experience as a television analyst for Fox Sports, further expanding his perspective and network in the game. Today, after his celebrated 12-year run at Barry, Estes channels his national connections and decades of recruiting experience into HSAA’s Total Exposure Program—personally helping players and families understand where they fit, how to present their game to college coaches, and how to build a realistic, step-by-step plan to achieve their college basketball dreams.
Please reach us at bball@hsallamerican.com if you cannot find an answer to your question.
A: No. No one can honestly guarantee scholarships. What we provide is a clear plan, honest feedback, and experienced guidance to help you put yourself in the best position possible for the right opportunities.
A: No. We provide strategy and feedback—what to include, how long it should be, what order to use, and how to improve it. You and your family are responsible for filming, editing, and producing the actual video.
A: Yes. We work with guards, wings, and bigs at a variety of levels, from potential Division I prospects to players best suited for D2, D3, NAIA, or JUCO programs. A big part of our job is helping you understand where you realistically fit.
A: Choose the package that fits your family, then click the “Register” button. You’ll be taken to our secure registration site where you can complete payment and enter all player and parent information.
The High School Basketball American Showcase is a DBA of Athletes of Tomorrow, LLC.